About us
The story behind the colour code
A small South African pillow brand with one simple idea: you should know how a pillow will feel before you take it home.
A better night's sleep, made simple
Dreamland Co. was started in 2021 by Gousia Ferreira and James Prinsloo, who felt that buying a pillow had become far too much guesswork.
In the shop every white pillow looks the same, and you only find out whether it's too soft or too firm once you're home. So we gave every Dreamland pillow an embroidered colour code: blue for soft, green for medium, orange for firm and red for extra firm. More filling means a firmer pillow. Simple.
Our pillows are made locally in the Mpumalanga Highveld. Each one is filled with Unicurl Deluxe fibre, closed in a supreme twill casing and checked by hand before it's packed.
Today you'll find Dreamland at pharmacies and shops in Newcastle, Wakkerstroom, Standerton, Ermelo and Volksrust, and we still look after every direct order personally, by WhatsApp or phone.
What we stand for
Our values
Quality
Supreme twill casing, Unicurl Deluxe filling and embroidered labels that last.
Comfort
Four firmness levels, so everyone in the house can find their fit.
Local
A South African brand, sold through local shops in our community.
Personal service
Talk to the owners directly. We're only a WhatsApp away.
The people behind Dreamland
Meet the team
Questions, orders or advice: you'll always speak to one of us.
James Prinsloo
Gallery
Made for restful bedrooms
Buy in store
Also available at
Prefer to feel before you buy? Visit one of our stockists in Newcastle, Wakkerstroom, Standerton, Ermelo and Volksrust. It's a good idea to phone ahead to check stock.